On October 14 2024, MAC hosted the dazzling Studio Radiance Party at Metallourgeio to celebrate the launch of the new Studio Radiance Concealer. The venue was transformed into a radiant studio, with nude, black, and gold tones reflecting the luxurious packaging of the product. Beauty editors, influencers, and makeup enthusiasts explored the concealer through live demonstrations of the innovative “Dot, Swipe, Glow” technique by MAC’s artistry team. Guests enjoyed cocktails inspired by the campaign, a hands-on makeup experience, and the electrifying DJ set by ONEMANSHOW, making it an unforgettable beauty celebration.

Event Production 

• Concept & Production Coordination

Event Management 

• Invitations sent-out & follow up 
• Celebrities & Media Handling 
• Event Flow Handling 

Publicity 

• Publicity Report
• Post-Event Press Release
• Social Media Report