Weekend Max Mara celebrated the opening of its first boutique in Greece, located in Glyfada. Guests of the Tsavdaroglou family (DiL Fashion Group) admired the latest collection, including the SS24 Phantasie line by Arthur Arbesser, iconic Pasticcino bags, and timeless trench coats. Celebrities, influencers, and loyal customers enjoyed an elegant setting, personalization by calligrapher Akis Akila on tote bags, and music by DJ Xenia Ghali, marking a sophisticated and memorable launch.

Event Production 

• Concept & Production Coordination 

Event Management 

• Invitations sent-out & follow up 
• Celebrities & Media Handling 
• Event Flow Handling 

Publicity 

• Post-Event Press Release
• Social Media Report 
• Publicity Report